At Marketing By First Principle, we’ve helped SMEs grow from $90k/month to $260k/month in just 3 months using a proven 5-step lead generation process. This process turns website visitors into tracked, optimized leads that actually convert into customers.
Here’s exactly how we do it.
Step 1: Build a Website That Converts Visitors Into Leads
Why your website is the foundation of lead generation.
Your website is your first asset. Without it, even the best ads waste money sending traffic to the wrong place.
We don’t just build websites. We build lead-generating machines with:
- Mobile responsiveness – 60% of web traffic is mobile. If your site isn’t mobile-friendly, leads bounce before they contact you.
- Clear value proposition – Visitors have 3 seconds to understand what you do and why they should care. A confusing headline means lost leads.
- Marketing deck – Your homepage tells a story. It shows your benefits, builds trust, and guides visitors toward action (a call, form, or email).
- SEO-friendly structure – Your site ranks in Google, which means free traffic. We optimize H1/H2 tags, meta descriptions, and content structure so search engines understand your business.
The result: A website that attracts the right audience and converts them into leads, not just visitors.
Learn more about our Website Design & Development service
Step 2: Install Tracking So You Know Where Leads Come From
Without tracking, you’re flying blind.
You can’t optimize what you don’t measure. That’s why we install a complete analytics stack:
- Google Tag Manager – Manages all tracking codes in one place, so you don’t need a developer for every update.
- Google Analytics – Shows how visitors move through your site, where they drop off, and which pages convert best.
- Google Search Console – Reveals which search terms bring you traffic and how you rank in Google.
- Facebook Pixel – Tracks visitor behavior across Meta platforms, so you can retarget them with ads later.
- Conversion tracking elements – We set up tracking for form submissions, call button clicks, and other actions that matter to your business.
Why this matters: When you know that “phone calls from Google Ads” convert 3x better than “form submissions from Facebook,” you can spend your budget smarter.
Step 3: Run Ads on Google and Meta to Drive Qualified Traffic
Once your website is ready and tracking is live, ads turn on the tap.
We don’t run generic campaigns. We run targeted campaigns based on your business:
- Google Ads – Reaches people actively searching for your service. High intent, faster conversions.
- Meta Ads – Reaches people interested in your industry. Good for awareness and retargeting.
Each campaign is built to drive traffic to specific landing pages on your website, where tracking pixels capture every visitor.
The goal at this stage: Get volume. Bring in enough leads so you have data to optimize.
Step 4: Feed Conversion Data Back to Ad Platforms to Optimize for Real Customers
Not all leads are equal. Only some convert into customers.
This is where most agencies stop. We don’t.
Once leads enter your funnel, we track which ones actually become paying customers. Then we tell the ad platforms: “These are the leads that matter. Show more ads to people like this.”
Here’s the process:
- A lead clicks an ad and lands on your website.
- They submit a form or call you.
- Your sales team qualifies them.
- If they convert to a customer, we mark them as a conversion in the ad platform.
- The ad platform learns: “This type of person converts,” and optimizes future ads accordingly.
The result: Your ad spend focuses on leads that actually turn into revenue, not just traffic.
Step 5: Get a Monthly Report on What’s Working
Transparency means you always know the ROI.
At the end of each month, we share a comprehensive report:
- Website performance – Traffic, bounce rate, top pages, conversion rate.
- Campaign performance – Cost per lead, conversion rate, return on ad spend (ROAS).
- What’s working – Which channels, keywords, and ads drive the most valuable leads.
- What needs optimization – Where we’re losing leads and how to fix it.
This report becomes your roadmap for the next month. It shows exactly why leads are growing (or what we need to change).
How This Process Drives 3x More Leads
When you combine all 5 steps, something powerful happens:
- Your website attracts the right people.
- Tracking tells you who they are and what they do.
- Ads put your message in front of more people like them.
- Optimization ensures your budget goes to leads that convert.
- Monthly reports keep you informed and accountable.
This is why our clients see results like:
- $90k/month to $260k/month in 3 months
- $13k/quarter to $72k/quarter
It’s not magic. It’s a system.
FAQ: Common Questions About Our Lead Generation Process
A: Most clients see measurable results in 4-6 weeks. Website setup takes 2-3 weeks, then ads run for 2-3 weeks before we have enough data to optimize. Full optimization typically takes 2-3 months.
A: We audit it and optimize for conversions. If it’s not converting, we rebuild the key pages (homepage, landing pages) to generate leads better.
A: It depends on your industry, ad spend, and goals. We recommend starting with $1k-$5k/month in ad spend plus our service fee. Contact us for a custom quote.
A: We guarantee a system and process. We can’t guarantee every lead converts into a customer (that depends on your sales team). But we guarantee every lead is tracked, qualified, and optimized for conversion.
A: We test new audiences, landing pages, ad copy, and offers. If something isn’t working, we have data to show why and a plan to fix it by next month.
A: No, we generate and qualify leads. Your sales team closes them. We make sure your leads are as high-quality as possible so your sales team has an easier job.
Ready to Generate 3x More Qualified Leads?
If you’re tired of wasting money on ads that don’t convert, or if your website isn’t generating leads, we can help.
We’ve built the system. Now we run it for SMEs like you.
Start with a free consultation to discuss your lead generation goals.