Lead Generation Built on Data —
Not Guesswork

Running ads is easy. Generating qualified leads consistently is not. I build and manage lead generation systems across Google and Meta that use real conversion data — not assumptions — to improve performance over time.

Why Most Ad Campaigns Fail

Most businesses don’t have an ad problem — they have a data and system problem. Lead generation only works when every part of the system is connected.

Ads Without Context

Traffic without clarity

Ads are often launched without fixing messaging, landing pages, or user intent. If visitors don’t understand the offer or what to do next, clicks won’t turn into leads.

Shallow Tracking

Optimizing for the wrong signals

Most campaigns optimize for clicks or basic form fills. Without proper conversion tracking, ad platforms can’t learn what actually drives business results.

No Feedback Loop

Good leads and bad leads look the same

When ad platforms don’t know which leads convert into real customers, optimization stops at the surface level.

Disconnected Systems

Ads, website, and CRM don’t talk

When ads, landing pages, and CRMs operate in silos, performance plateaus — no matter how much budget you spend.

How I Build Lead Generation Systems

Every campaign is built as a learning system — not a one-time setup. This creates a transparent, self-improving feedback loop — not just more traffic.

STEP 1

Message & Funnel Alignment

Clarity before traffic

Before launching ads, I ensure the offer, messaging, and landing experience are aligned. Sometimes that means refining copy. Sometimes it means building a dedicated landing page.

STEP 2

Full-Funnel Conversion Tracking

Every action is measured

I implement conversion tracking for all key touchpoints — form submissions, calls, email clicks, and other meaningful actions — so we know exactly what’s working.

STEP 3

Campaign Execution & Optimization

Data informed decisions

Google and Meta campaigns are continuously optimized using real conversion data — not gut feelings or vanity metrics.

STEP 4

Teaching ad platforms what “good leads” look like

CRM Feedback Loop

Not all leads convert. By integrating your CRM pipeline with ad platforms, we send feedback signals that identify which leads turn into real opportunities or customers — allowing the system to improve lead quality over time.

What’s Included

Everything is built and managed by one expert — no handoffs.

Foundation

Message, offer, and landing experience

Ad performance depends on clarity. This includes refining messaging, improving offers, and creating or optimizing landing pages so traffic has somewhere effective to convert.

Measurement

Full-funnel conversion tracking

Every meaningful action is tracked — form submissions, calls, email clicks, and key interactions — so campaigns optimize toward real outcomes, not surface-level metrics.

Execution

Google & Meta campaign management

Campaigns are launched, tested, and optimized across Google and Meta using real performance data. Decisions are based on what converts — not assumptions.

Feedback Loop

CRM-integrated optimization (advanced)

By connecting your CRM pipeline to ad platforms, conversion quality is fed back into the system — allowing campaigns to learn which leads actually turn into customers.

Proof That the System Works

A few examples of what happens when ads are built with real feedback.

43%

Year-Over-Year Growth in Customer Inquiries

Including calls, and appointment requests — driven by paid campaigns optimized using real conversion data.

39%

Year-Over-Year Revenue Growth

Following a lead generation campaign that aligned ads, offers, and landing pages to capture high-intent demand.

571%

Increase in Campaign-driven revenue

571% increase in campaign-driven revenue during a targeted seasonal lead generation campaign.

Is This the Right Fit for Your Business?

A quick way to see if this approach makes sense for you.

✅ This is for you if…

You want qualified leads, not just more traffic or clicks
You’re open to improving messaging, offers, or landing pages if needed
You care about data, transparency, and understanding what actually works
You want one person accountable for ads, tracking, and optimization

❌ This is not for you if…

You only want ads turned on without testing or iteration
You expect instant results without learning or optimization
You’re not willing to track what happens after a lead comes in
You want volume at the expense of lead quality

Build a Lead Generation System That Learns

No pressure. No sales pitch. Just a short call to see if this approach makes sense for your business.

You’ll speak directly with the person who builds and manages the system.

Lead Generation Built on Data — Not Guesswork